Soho · Est. 1995 · Independently owned

The art of
being talked about.

A London PR house for luxury, hospitality and lifestyle - press, talent, experiential and reputation, kept in one pair of hands.

FerrariNammosHasselbladWestfieldTHE PIGFranco MancaLittle MoonsNovikovBoom CycleWorkshop CoffeeLos MochisThe Halal GuysDaniel Galvin JrForaSatrynaHideFerrariNammosHasselbladWestfieldTHE PIGFranco MancaLittle MoonsNovikovBoom CycleWorkshop CoffeeLos MochisThe Halal GuysDaniel Galvin JrForaSatrynaHide

Manifesto / 002

Publicity is not noise.It is taste, appliedwith unreasonable patience.

Twenty classic Ferraris bringing the West End to a standstill. Raymond Blanc talked into a mass can-can in Covent Garden. Nammos Village opened on Mykonos with the world's leading luxury creators in the room.

Three decades of relationships across national, trade and international press - converted into coverage that actually moves something.

1995
Founded in Soho
30+
Sectors served
4
Continents covered
1
Team, end to end

Method / 002

Everything a brandneeds said.

No handover between strategy, story and execution. One studio, one accountable team, from the first idea to the last clipping.

Selected work

Nammos Village - Luxury Lifestyle campaign

Nammos Village

Luxury Lifestyle
Ferrari - Automotive campaign

Ferrari

Automotive
Novikov - Restaurants campaign

Novikov

Restaurants
The Mandrake - Hotels campaign

The Mandrake

Hotels
Hasselblad - Design campaign

Hasselblad

Design
Los Mochis - Food & Drink campaign

Los Mochis

Food & Drink
Tavares Strachan - Art campaign

Tavares Strachan

Art
THE PIG - Hospitality campaign

THE PIG

Hospitality
Jet Partner - Aviation campaign

Jet Partner

Aviation

Disciplines / 003

Strategy, story
and execution.

A complete communications studio: planning, press, talent, events and reputation, all kept under one roof.

  • 01

    Talent Management

    We manage commercial activity for a roster of creators across food, travel, fashion, design and automotive - forging partnerships with top-tier brands.

  • 02

    Event & Experiential

    Immersive launches and activations that bring brands to life: twenty Ferraris stopping the West End, a mass can-can in Covent Garden.

  • 03

    Media Liaison

    Three decades of relationships across national, trade and international press, converted into coverage that actually moves the needle.

  • 04

    Influencer Engagement

    Bespoke influencer programmes drawn from an in-house database of luxury and culturally-focused creators, plus wider social casting.

  • 05

    Crisis & Reputation

    From preparation to recovery - counsel that helps you navigate the difficult weeks and emerge with your reputation intact.

  • 06

    Creative & Content

    Award-winning photography, film and visual identity work that turns brand stories into assets worth publishing.

Talent and creator partnerships managed by Jori White PR

Talent & Influence / 004

Talent sits atthe centre ofevery campaign.

We manage commercial activity and partnerships for a roster of creators across food and drink, hospitality, travel, entertainment, art, fashion, design, beauty and automotive.

  1. 01

    Creative inception & briefing

  2. 02

    Casting & shortlisting

  3. 03

    Contracts & approvals

  4. 04

    Scheduling & reporting

Discuss a roster →
Good PR is relevant, interesting,concise and immediate. Only a handfulof agencies manage the basics.That's why I listen to Jori White.

Dylan Jones - Editor at Large, Evening Standard

The house / 006

A studio, nota machine.

Founded in 1995 and still independently owned, Jori White PR builds campaigns for luxury and lifestyle brands worldwide - measurable results through strategic planning and precise execution.

Our approach is rooted in a deep understanding of the media landscape, which is why brands choose us as their London and worldwide communications team.

Jori White PR, a London public relations agency

Enquiries / 007

info@joriwhitepr.co.uk
Studio
Studio 2, 12 Bourchier Street
London W1D 4HZ, United Kingdom