
Soho · Est. 1995 · Independently owned
The art of
being talked about.
A London PR house for luxury, hospitality and lifestyle - press, talent, experiential and reputation, kept in one pair of hands.
Manifesto / 002
Twenty classic Ferraris bringing the West End to a standstill. Raymond Blanc talked into a mass can-can in Covent Garden. Nammos Village opened on Mykonos with the world's leading luxury creators in the room.
Three decades of relationships across national, trade and international press - converted into coverage that actually moves something.
- 1995
- Founded in Soho
- 30+
- Sectors served
- 4
- Continents covered
- 1
- Team, end to end
Method / 002
No handover between strategy, story and execution. One studio, one accountable team, from the first idea to the last clipping.
Selected work

Nammos Village
Luxury Lifestyle
Ferrari
Automotive
Novikov
Restaurants
The Mandrake
Hotels
Hasselblad
Design
Los Mochis
Food & Drink
Tavares Strachan
Art
THE PIG
Hospitality
Jet Partner
AviationDisciplines / 003
Strategy, story
and execution.
A complete communications studio: planning, press, talent, events and reputation, all kept under one roof.
- 01
Talent Management
We manage commercial activity for a roster of creators across food, travel, fashion, design and automotive - forging partnerships with top-tier brands.
- 02
Event & Experiential
Immersive launches and activations that bring brands to life: twenty Ferraris stopping the West End, a mass can-can in Covent Garden.
- 03
Media Liaison
Three decades of relationships across national, trade and international press, converted into coverage that actually moves the needle.
- 04
Influencer Engagement
Bespoke influencer programmes drawn from an in-house database of luxury and culturally-focused creators, plus wider social casting.
- 05
Crisis & Reputation
From preparation to recovery - counsel that helps you navigate the difficult weeks and emerge with your reputation intact.
- 06
Creative & Content
Award-winning photography, film and visual identity work that turns brand stories into assets worth publishing.

Talent & Influence / 004
We manage commercial activity and partnerships for a roster of creators across food and drink, hospitality, travel, entertainment, art, fashion, design, beauty and automotive.
- 01
Creative inception & briefing
- 02
Casting & shortlisting
- 03
Contracts & approvals
- 04
Scheduling & reporting
Dylan Jones - Editor at Large, Evening Standard
The house / 006
Founded in 1995 and still independently owned, Jori White PR builds campaigns for luxury and lifestyle brands worldwide - measurable results through strategic planning and precise execution.
Our approach is rooted in a deep understanding of the media landscape, which is why brands choose us as their London and worldwide communications team.

Enquiries / 007
- Studio
- Studio 2, 12 Bourchier Street
London W1D 4HZ, United Kingdom - Telephone
- +44 (0) 20 7734 7001







